The Keeneland property not only includes the Keeneland Racecourse, one of the top 10 race courses in the US, but it also includes the world’s leading thoroughbred sales complex. Block & Gray was approached about working with Keeneland on new packaging for their gift shop.
Keeneland is departing from their track-centered branding and moving the gift shop into a maker-oriented store, which allows great exposure for the companies that provide items to the highly visible track.
One of our long-standing clients, Lexington Coffee & Tea has provided fresh ground Lexington coffee to the track over the years, and being the firm that gets to flesh out their new branding is really rewarding.
Keeneland utilized our team to create a beautiful addition to their gift stores in Lexington.
Creative & Design