The Lexington Rescue Mission
The Lexington Rescue Mission is a nonprofit that has been working to rebuild lives and end homelessness since 2001, but their work only begins at homelessness. It often continues to much deeper places in people’s lives as the rescue mission seeks to minister to physical, emotional and spiritual needs.
When we started working with the rescue mission we defined their donor demographic and positioned the website to appeal to that donor through clear calls to action and real people connections. Donors want to come to a website and emotionally connect to the people that need their help, so continuing the story of the rescue mission from the front page to the donor page, was essential to help increase conversions.
In conjunction with our web design and branding work, we began to identify subjects in our video preproduction that would communicate the values and impact of the rescue mission. Nother other candidate stood
Juan’s video was shown at the Lexington Rescue Mission’s gala event and raised over $42,000.
Overall, the work provided for the Lexington Rescue Mission will ensure that they’re able to continue supporting the community for many years to come.
Design & Identity
Video & Photography