[et_pb_section fb_built=”1″ _builder_version=”3.0.93″ custom_padding=”54px|0px|0px|0px”][et_pb_row custom_padding=”27px|0px|0px|0px” _builder_version=”3.0.93″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text module_id=”goth” _builder_version=”3.0.93″ text_font=”|||on|||||” text_font_size=”26px” text_letter_spacing=”2px” text_line_height_phone=”1.2em” text_line_height_last_edited=”on|desktop” custom_margin=”60px|||”]<\/p>\n
The Lexington Rescue Mission<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”3.0.93″ text_font=”Gentium Basic||||||||” text_font_size=”38px” text_line_height=”1.4em”]<\/p>\n
The Lexington Rescue Mission\u00a0<\/i>is a nonprofit that has been working to rebuild lives and end homelessness since 2001, but their work only begins at homelessness. It often continues to much deeper places in people’s lives as the\u00a0rescue mission<\/em> seeks to minister to physical, emotional and spiritual needs.<\/p>\n When we started working with the rescue mission <\/em>we defined their donor demographic and positioned the website to appeal to that donor through clear calls to action and real people connections. Donors want to come to a website and emotionally connect to the people that need their help, so continuing the story of the\u00a0rescue mission\u00a0<\/em>from the front page to the donor page, was essential to help increase conversions.\u00a0<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/blockandgray.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-11-at-3.53.52-PM.png” _builder_version=”3.16.1″][\/et_pb_image][et_pb_text _builder_version=”3.0.93″ text_font=”Gentium Basic||||||||” text_font_size=”38px” text_line_height=”1.4em”]<\/p>\n In conjunction with our web design and branding work, we began to identify subjects in our video preproduction that would communicate the values and impact of the\u00a0rescue mission<\/em>. Nother other candidate stood Juan’s video was shown at the Lexington Rescue Mission’s\u00a0<\/em>gala event and raised over $42,000.<\/p>\n [\/et_pb_text][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=tM5mLRAJTYU” image_src=”\/\/i.ytimg.com\/vi\/tM5mLRAJTYU\/hqdefault.jpg” _builder_version=”3.16.1″][\/et_pb_video][et_pb_text _builder_version=”3.0.93″ text_font=”Gentium Basic||||||||” text_font_size=”38px” text_line_height=”1.4em”]<\/p>\n Overall, the work provided for the\u00a0Lexington Rescue Mission\u00a0<\/em>will ensure that they’re able to continue supporting the community for many years to come.<\/p>\n [\/et_pb_text][et_pb_text module_id=”goth” _builder_version=”3.0.93″ text_font=”|||on|||||” text_font_size=”26px” text_letter_spacing=”2px” custom_margin=”60px|||”]services provided Brand Strategy<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”3.0.93″ text_font=”Gentium Basic||||||||” text_text_color=”#ff0000″ text_font_size=”35px” text_line_height=”1.6em”]<\/p>\n Digital Marketing<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.93″ text_font=”Gentium Basic||||||||” text_text_color=”#ff0000″ text_font_size=”35px” text_line_height=”1.6em”]<\/p>\n Design & Identity<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”3.0.93″ text_font=”Gentium Basic||||||||” text_text_color=”#ff0000″ text_font_size=”35px” text_line_height=”1.6em”]<\/p>\n Video & Photography<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.93″ text_font=”Gentium Basic||||||||” text_text_color=”#ff0000″ text_font_size=”35px” text_line_height=”1.6em”]<\/p>\n Web Development<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”3.0.93″ text_font=”Gentium Basic||||||||” text_text_color=”#ff0000″ text_font_size=”35px” text_line_height=”1.6em”]<\/p>\n Content Development<\/p>\n 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nonprofit that has been working to rebuild lives and end homelessness since 2001, but their work only begins at homelessness. It often continues to much deeper places in people’s lives as the\u00a0rescue mission seeks to minister to physical, emotional and spiritual needs. 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